NoStrezz launches first Influence Day

NoStrezz hosted its first Influence Day: a moment for our talents to come together, get to know each other better and create content together. With Jimmyz Burgers, Yugen Kombucha, Fanta and STËLZ as partners, we brought creators, brands and our own team together.

At NoStrezz, we believe talent management goes beyond campaigns, numbers and commercial partnerships. We want to build a group of creators who feel at home at NoStrezz, know each other and can learn from one another.

That idea became our first Influence Day.

A day where we brought our talents together, not for a briefing or campaign, but mainly to spend time together, meet new people and create content. The goal was to make our talents feel like one connected group, part of the same team.

More than talent management

As an influencer marketing and talent management agency, we work with different creators, brands and agencies every day. Many of those interactions happen individually: a creator works on a campaign, comes in for a meeting or catches up with their talent manager.

With the Influence Day, we wanted to add an extra layer to that.

NoStrezz has grown over the years, and our group of talents keeps evolving too. That is why we find it important to hold on to our family approach and create moments where everyone comes together. New talents get to know the rest of the group, existing connections grow stronger and our creators get the space to spend time together beyond commercial collaborations.

Brands are part of the story too

For the first edition, we were joined by Jimmyz Burgers, Yugen Kombucha, Fanta and STËLZ.

We believe it is valuable to involve brands in a day like this in a natural way. A collaboration between a brand and a content creator does not always have to start with a classic campaign briefing.

During an Influence Day, creators can discover products and brands in a setting that is first and foremost built around them. That creates spontaneous interactions and social media content, without making the event feel like one big advertising day.

Team Influence × Team Content

The Influence Day did not only bring our talents together. It also connected two important parts of NoStrezz: Influence and Content.

Our influence team works on influencer campaigns and talent management every day, while our content team develops and produces social media content, branded content and original formats.

During the first edition, our content team created several videos with the attending creators for NoStrezz's own channels. It allowed us to experiment with new formats and create content rooted in the personalities and dynamics of our talents.

More than 125,000 organic impressions

The first content from the Influence Day generated more than 125,000 organic impressions across NoStrezz's own social media channels.

That number did not yet include the reach generated through the attending creators' own channels, while three additional videos were still waiting to be published at the time.

A strong result for a first edition, but above all a confirmation that a moment created primarily for our talents can also lead to relevant content for a much broader audience.

On to the next Influence Day

After this first edition, we want to keep developing the Influence Day as a recurring moment within NoStrezz.

A moment for our talents to come together, for our team to test new ideas and formats, and for brands to get to know our creators in a relevant way.

Our first Influence Day is a wrap. The next one? We are already starting to think about it.