Pers · 07 September 2026
NoStrezz format Ongezien expands to the Netherlands
The NoStrezz-created format has its first international adaptation in the Netherlands. A second Flemish season of “Ongezien” will also air on Ketnet this autumn.
Vilvoorde, 7 September 2026 – “Ongezien”, the Flemish format developed by production company NoStrezz, is crossing the border. A Dutch adaptation launches today, marking an important step towards the international ambitions the team had from the outset.
“Ongezien” is a hidden-camera game show in which pairs complete challenges around an unsuspecting target without being spotted. The aim is to score as many points as possible while staying unseen. Originally developed for Ketnet in Flanders, the format has reached the Netherlands just one year later. The Dutch version was produced by BNNVARA for NPO Zapp, NPO Start and NPO Zapp's YouTube channel.
This is the first international adaptation of an original NoStrezz format and a milestone for the young production company.
“When we started developing and pitching ‘Ongezien’, we had international ambitions right away. We were very open about that with Ketnet, even as young newcomers. Seeing the Netherlands become the first country to take it on feels special,” says Amir Motaffaf (27), managing director of NoStrezz. “It may be one country for now, but it is a huge first step for us. We are still a young company, after all. We have learnt an enormous amount and, above all, we are proud that an idea of our own is now taking on a life abroad. We hope it will inspire other countries to come on board.”
“Developing this together and now seeing it travel internationally makes it even more special. We started out as ambitious young creators, sometimes with ideas we can laugh about today, but the dream was always serious. No one can take this moment away from us,” adds Skander Koston (27), co-creator of the format and a creator at NoStrezz.
International interest in “Ongezien” reflects NoStrezz's ambition to keep developing online formats shaped by today's viewing habits and storytelling made for YouTube and streaming, with the production quality to scale across markets.
New episodes of the original Flemish “Ongezien” are also on the way, with the second season airing on Ketnet during the autumn half-term break.
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About “Ongezien”
In this hidden-camera game show, pairs work together to complete challenges around an unsuspecting target. They take risks, think on their feet and try to remain unseen to score as many points as possible.
About NoStrezz
Founded by Amir Motaffaf in 2022, NoStrezz is an entertainment company specialising in influencer marketing, social media and content made for streaming. Visit NoStrezz.