CONTENT Ketnet VRT
Trendjackers
Online trends, brought to life.
Nona and Thomas dive into the online trends and YouTube concepts children recognise today. With Trendjackers, we turn them into an original series for Ketnet, shaped around the platform and its young audience.
Starting with what children love to watch
YouTube has its own viewing habits, familiar concepts and audience expectations. Together with Ketnet, we wanted to connect with those habits. Trendjackers therefore starts with the videos and trends children already seek out. We use platform data and research to select ideas, then translate them into Nona and Thomas’s world.
A series that can move with the platform
Trendjackers follows a monthly production and publishing rhythm, allowing us to respond to what is happening on YouTube at that moment. For the launch, Nona and Thomas built a giant squishy inspired by a familiar online trend. Our production team’s challenge was to turn that idea into a video that holds attention from the opening to the reveal.
Platform knowledge meets professional production
NoStrezz combines research and format development with production of the series. We bring recognisable YouTube concepts together with the safe content and quality that parents and children expect from Ketnet. This case shows how a broadcaster can develop content around a platform and its audience’s viewing habits while giving it an editorial identity of its own.
The creative choice
A YouTube series whose ideas and production approach start with what children are watching today.
A YouTube format for your audience?
Tell us your idea. We’d love to think it through with you.