CONTENT Ketnet VRT
Ongezien
How far can you go unseen?
A familiar face. A secret mission. And the challenge of getting through it without being caught. With Ongezien, we developed an original entertainment format for Ketnet where every task brings fresh suspense.
A game you understand immediately
In Ongezien, Ketnet presenters work in pairs to complete missions around well-known people. They need to get close to their target without revealing what they are doing. The viewer is in on the secret. That simple premise gives each episode clear stakes while leaving room for the presenters’ personalities, unexpected situations and humour.
An original idea becomes a Ketnet production
NoStrezz develops and produces the Belgian format for Ketnet. We turn the game into tasks that work on camera and build the suspense towards the confrontation. The target then watches the footage and discovers everything that happened unseen. The format combines hidden camera and challenges in entertainment for young audiences, available through Ketnet and VRT MAX.
A format that travels
Ongezien also received a Dutch adaptation for NPO Zapp. NoStrezz licensed the format to the Netherlands, where BNNVARA produces the local version for NPO Zapp’s YouTube channel. It demonstrates what a developed format can offer: a recognisable foundation that another editorial team can adapt to its own presenters and audience.
The creative choice
An original format with a clear game, a Belgian production and a Dutch adaptation produced by BNNVARA.
Develop an original entertainment format?
Tell us your idea. We’d love to think it through with you.