CONTENT CAMILLE
NEGEN LEVENS
New music. More to discover.
An album release gives an artist plenty to share. Around NEGEN LEVENS, we supported CAMILLE with social media strategy and video content, giving fans ways to discover her new music online.
An album release that lives online
New music creates moments well beyond release day. Fans discover songs across different channels and want to follow an artist there too. For CAMILLE, NEGEN LEVENS provided the starting point for our social media support. We looked at how video content could introduce the new music while connecting with her existing online presence.
Keeping strategy close to the content
NoStrezz supported CAMILLE with social media strategy and guidance, and produced videos around the album release. That kept the editorial choices connected to the production. The music set the direction, while social media and YouTube content gave fans more ways to engage with what CAMILLE was making.
Music marketing with attention to YouTube
The videos aimed to support awareness of the new music and help develop the YouTube channel. This collaboration brings together the different sides of our content work: thinking through an artist’s online presence and producing the ideas that follow. For artists and music partners, that offers a way to translate a release into content fans can discover on the channels they use.
The creative choice
Social media strategy and video production around the same release, with attention to the artist’s music and online channels.
Content for your next release?
Tell us your idea. We’d love to think it through with you.