INFLUENCE LilaLou Biscuits
LilaLou
A place in the lunchbox.
Discovering a new biscuit can happen while buying groceries or packing a lunchbox. For LilaLou Biscuits, we worked with Belgian creators who know those everyday family moments inside out.
A brand in everyday family life
LilaLou wanted to connect with parents as children returned to school. With the biscuits available at Colruyt, the campaign gave creators room to feature them in a familiar setting. The message needed to fit what was already on parents’ minds: grocery shopping, getting ready for school and deciding what goes into the lunchbox.
Familiar stories in the community’s own language
We worked with Dutch- and French-speaking creators in Belgium, including Chloé Vandenbussche and Anne Boland. They understand their communities’ questions and sense of humour. Within the brief, they could propose their own concept. Chloé built her story around a recognisable family moment: the biscuit supply disappearing before school had even started. The product became part of a story she wanted to tell.
Creative room with the brand in focus
NoStrezz coordinated with the creators and guided the content approval process. The campaign took shape through Instagram Reels, Stories and a carousel. We brought the publications and learnings together in the report. For a food brand such as LilaLou, the creative choice lies in that familiar situation: people can immediately understand where the product fits into their own lives.
The creative choice
A back-to-school campaign rooted in the creator’s family life and the language of their community.
A familiar story for your brand?
Tell us your idea. We’d love to think it through with you.