INFLUENCE ESPN
Fantasy Voetbal
Your team. Your league.
Build your dream team and take on your favourite creator. For ESPN Fantasy Voetbal, we brought the game to Dutch creator communities with a clear invitation to join in.
Football fans become fellow players
ESPN Fantasy Voetbal lets fans build a team of Eredivisie players, whose performances on the pitch determine their points. The campaign needed to make that idea familiar and give people a reason to take part. Each creator’s own subleague provided the starting point, putting a recognisable face behind the invitation to play.
A creator to compete against
We worked with creators including Anne Smink, Luc van Dijk, Meester Hidde and Creators FC. Their content centred on their own competition and their relationship with their community. Every publication led to the same action: build a team and join the creator’s subleague. The campaign followed the build-up to the new Eredivisie season on the channels where these creators already connect with their audiences.
Influencer marketing with a clear next step
NoStrezz managed the creator journey, from briefing and content coordination through to publication and reporting. TikTok videos, Instagram Reels and YouTube content each offered a way into the game. This sports campaign shows how creators can help a brand explain a product while giving their community a direct invitation to take part.
The creative choice
A personal subleague made the creator part of the game and gave the campaign a concrete call to action.
A campaign for your community?
Tell us your idea. We’d love to think it through with you.