INFLUENCE Disney 20th Century Studios
Avatar: Fire and Ash
Pandora, through their eyes.
The world of Avatar calls for creators who love stepping into another world. For Fire and Ash, we brought drag performers and transformation creators together around their own interpretation of Pandora.
A film world as a creative starting point
The visual world of Avatar: Fire and Ash gave us a clear direction for creator selection. We looked for people whose own work revolves around transformation. Make-up, styling and the reveal of a new look could carry the story. The film offered inspiration for content that also belongs naturally on the creators’ own channels.
The right match lies in the craft
We worked with drag performers and creators from Belgium and the Netherlands, including Athena Likis, Vanessa Van Cartier, Maureen Naudts and House of Vivaldi. Their experience with complete transformations and visual transitions provided the foundation. An open brief allowed them to translate the idea into their own style. The same film world took on different interpretations, each shaped by the person making it.
A film launch on TikTok and Instagram
NoStrezz guided the collaboration and coordinated the content for TikTok and Instagram. The creators brought the film’s universe to life through their own looks and videos. This entertainment campaign shows why we look beyond a profile’s subject matter when selecting influencers. The way someone creates content can be exactly what connects them to a brand’s story.
The creative choice
The creators’ craft became the concept: their transformations brought the world of Avatar to social media.
A creative cast for your launch?
Tell us your idea. We’d love to think it through with you.